New research: First Generation Professionals
Read my most recent research: How Does Your Company Support “First-Generation Professionals”? in Harvard Business Review
Design-based, research-driven inclusion techniques
Martha is a diversity, equity, and inclusion (DEI) expert with a focus on intersectional gender equity. Her specialty is to use data and research to pinpoint DEI opportunities with small companies, then use a design-based approach to translate that data into positive action.
Design-based means going beyond awareness-raising to create low-risk changes in business operations and product design to boost DEI. Just like using a smaller plate at a buffet means less food is wasted, or a flat door handle indicates "push" instead of "pull," it's possible to create "nudges" to positively change human behavior. The added bonus? Increased inclusion is linked to better business performance, lower staff turnover, and other measurable benefits.
Martha has trained and collaborated with some of the most cutting-edge intersectionality researchers globally, and has led research-focused DEI projects in the startup world, in coworking spaces, for tech events, in the sports industry, and more.
We’re a woman and LGBT-owned small business located on traditional Duwamish territory, now called Seattle, Washington.