Portfolio

For client testimonials, please see Testimonials page.

 

Image description: A person with light skin and black curly hair wears a white n95 respirator and purple top. They hold a sign that states “immunocompromised people are not expendable” and wear a purple top. Above, orange text reads “mask up in all public spaces.” At the top, a row of three circles depict three additional people wearing masks with various skin tones and in different outfits and mask colors. The image has a white background with an orange border.

upcoming project: our liberation is bound up together: ongoing pandemic lessons and co-imagining a liveable future

Beginning in mid/late 2025, I’ll be initiating a new grassroots project exploring the social impacts of the ongoing SARS-CoV2 pandemic, reckoning with how the pandemic and societal abandonment has impacted our current political state, and imagining how we move towards a liveable, beautiful future that truly centers the most marginalized.

As an immunocompromised, disabled, queer and trans person, the experience of those like me - and especially of my BIPOC peers - over the past half-decade has been profound and life-changing. Our wisdom, imagination, and leadership is necessary to navigate this uncertain and violent historical moment we are collectively living. In this time of despair, this project will be future-looking, grounded in a refusal to treat any life as disposable, and practice iterative centering of the most marginalized.

Currently seeking collaborators (paid, if/when funding is secured) and volunteers. BIPOC, queer, disabled, and other marginalized folx particularly encouraged to reach out, though all who share (and do their best to live) these values are welcome. A wide variety of skills will be needed, such as: data collection and analysis, knowledge of critical theory in different fields, advanced digital security implementation, inclusive facilitation skills, legal advice, writing, etc.

I’m also seeking funding to make this project sustainable, from well-resourced individuals, as well as organizations, and possibly grants. Contact me if you are interested in any of these roles, or simply want to hear updates as the project develops.

The headline is inspired from a concept credited to an Aboriginal Rights group in Queensland, Australia which states: “If you have come here to help me, you are wasting your time. But if you have come because your liberation is bound up with mine, then let us work together.”

 
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Image description: a bar chart with heights increasing from left to right is depicted, with the color of the bar chart slices of American paper currency.

Research: How VCs can become more inclusive investors

Ruchika T. Malhotra, a Seattle-based diversity, equity and inclusion (DEI) strategist and early-stage investor is conducting a 10 to 15-minute survey on entrepreneurs’ experience with raising venture capital. Martha Burwell, a researcher and DEI specialist, is lead researcher.

The challenge:

  • To better understand the experience of, and identify barriers for, entrepreneurs; especially (but not only) those who are people of color, women, and gender diverse.

  • To identify ways that venture capital financing can become more equitable and inclusive. Current research shows about 2% of annual VC funding goes to women, and only a tiny fraction to companies founded by women of color.

The methodology: We’re conducting a 10-15 minute online survey for entrepreneurs who have received, or attempted to receive, venture capital funding.

The results: This study is live. Findings will be shared in a publicly-available article when they are available.

 
 
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Image description: Three people with various skin tones are depicted from upper torso to below the knees. The person on the left is tall, wearing dark jeans and shirt, and a black and white flannel. Their left arm is visible and hangs by their side. The person in the middle is shorter, with shoulder length dark hair, a beige top, and dark jeans. Their arms hand by their sides. The person on the right wears a yellow t-shirt, light jeans, and a silver watch on the right hand, which is tucked into their jeans pocket.

 

First gen talent: A study on those who are first in their family to hold a professional career [current project]

In collaboration with Bernice Maldonado, I am currently conducting a diversity and inclusion study on finance and utility professionals in California. This study is the first of its kind, with a unique focus on the impact of class on one’s professional experience.

The challenge: We hypothesize that “First Generation Professionals” (FGPs) may hold unique skills that are often overlooked. Likewise, they may experience both barriers and resources throughout their career that non-FGPs may not encounter. However, very little research has been conducted on FGPs. FirstGenTalent aims to fill that knowledge gap, and provide groundbreaking research to answer the question “what is the experience of first generation professionals, and how can companies better support and utilize their unique talents?”

The methodology: A mixed-methods approach will be used, consisting of an online survey followed by a series of phone interviews.

The results: See our findings at www.firstgentalent.org

Publication: Published in Harvard Business Review, 2022. Read it here.

 
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Image description: A stacked bar chart is depicted with a vertical access listing percentages, from 0% at the bottom to 100% at the top. five bars are visible, with labels of: entry level, mid-level, executive level, founding team, and board of directors.

Catalyze Seattle: groundbreaking research on gender in startups

Catalyze Seattle is the first study on gender in Seattle startups. I conceptualized, designed, and led this groundbreaking study, with the collaboration of Ruchika T. Malhotra, gender equity expert and author of The Diversity Advantage: Fixing Gender Inequality in the Workplace

The challenge: Discover the “behind-the-scenes” experiences of Seattle startups, with a gender and racial equity lens, in order to unveil how to create more equitable local businesses from inception. 

The methodology: Drawing from decades of previous research on gender in business and startups, we designed a survey that was completed by over 300 Seattle startup founders and employees. Data was collected using Qualtrics, and analyzed across a number of variables. 

The result: The data revealed six key findings, which are publicly available at www.CatalyzeSeattle.org. Perhaps most surprising, and exciting, was the discovery of what I coined as the “Female Founder Effect.” In essence, it means that the percentage of women on the founding team is linked to diversity. Women, people of color, and parents of all genders were more likely to work at a startup that has more women on the founding team. 

This project gained significant media recognition by the Huffington Post, Seattle Times, Geekwire, and more. Since the release of the data, it has been used as a resource by countless startups, changemakers, and technology companies including Microsoft. 

A Black person with curly hair under a white helmet, a casual outfit, and a pink backpack smiles while holding onto the handlebars of a blue bike. Two other people on bikes are out of focus in the background.

Image description: A Black woman with curly hair smiles at the camera, wearing a white helmet, white tank top, pink backpack, black pants, and a grey hoodie tied around her waist. With one hand she holds the backpack strap, and the other holds the handlebars of a blue bike. She stands over the bike. In the background, who other people on bikes are partly visible.

 

Sisters in Action Sports Diversity and Inclusion initiative

Sisters in Action Sports (SAS) is a nonprofit that hosts action sports events focused on women and girls. I’ve recently been brought on in a volunteer capacity as Director of Diversity, Inclusion, and Operations.

The challenge: How can SAS create events that are even more inclusive, fun and welcoming to those on the gender spectrum, people of color, the LGBTQIA+ community, and those of diverse ages and abilities?

The methodology: Custom design, launch, and analysis of SAS’s first-ever participant survey, alongside DEI strategy sessions and business planning for the leadership team.

The result: Together, we’ll launch SAS’s first diversity and inclusion strategy, hand-in-hand with the implementation of a business plan with the goal of becoming sustainable. Results TBD.

 
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Image description: An up-close photo of a rainbow pride flag and a trans pride flag are depicted pressed together, slightly waving in a breeze with a blue sky partially visible in the corner

LGBTQIA+ legal research & writing

I researched, wrote, and edited blog posts for the LA-based Gay Family Law Center for nearly three years. We focused on topics relevant to LGBTQIA+ family law, policy, and social justice. Examples include:

 
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Image description: A snowboarder is depicted carving sharply into powder snow, with a wave of snow flowing out from their board, partially covering the person’s body and snowboard. They wear a black helmet, iridescent goggles with a white strap, and a brown jacket. The light blue and black bottom of their snowboard is partially visible. In the background is snow with dark trees or bushes partially visible.

“Gatekeepers and Godfathers:” new research on intersectionality in action sports

In collaboration with Linköping University in Sweden, I designed and led a study in the unique crossover of intersectional gender studies and action sports--specifically, snowboarding. As a highly unstructured sport, little is known about how participants access and move through the sport, and whether inequities exist in that access and movement. My study aimed to help fill that knowledge gap. 

The challenge: This purpose of this study, titled “Gatekeepers and Godfathers: an intersectional analysis of the impact of personal social networks on snowboarding progression,” was to discover what impact, if any, social networks have on an individual’s skill progression, and whether any differences emerge based on gender, class, race, or age. 

The methodology: Semi-structured interviews with 10 demographically diverse snowboarders in Washington State, USA, were conducted and analyzed using Castells’ networking theory, applied through an intersectional gender studies lens. 

The result: The study revealed that personal social networks are highly important to snowboarding skill progression, with nine progression benefits noted. It was also found that the type of relationship was important, with the roles of gatekeepers, “godfathers,” and crews as the most critical for progression. Lastly, respondents indicated a variety of methods to access social networks, including social media, events, organizations, industry employment and through existing social networks. An application of Castells’ networking theory revealed two overlapping values systems, one based on perceived snowboarding ability and commitment, and one based on alignment of demographics with those who are most valued in the snowboarding world--mainly young, white, middle class men. The research closes with potential solution ideas to improve equitability and inclusion, which can be applied from the grassroots level to large-scale implementation. 

 
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Image description: A woman of color with black, curly, chin length hair stands in from of a dark wall covered in colorful sticky notes. She is looking towards the wall where she is placing an orange sticky note, and holds a yellow sticky note in the other hand, while wearing a white blazer with a dark top and pants. In the foreground is a light-skinned person with grey hair and glasses, seated at a table and watching the woman placing the sticky note. Another person, only their hand visible, holds a tablet or laptop.

Transforming Tech Events

Recently, I worked with a technology event management company to build their Seattle community from the ground up. I pitched to their CEO the idea of simultaneously trying some low-risk diversity and inclusion techniques, which I would “translate” to make sense for their events. The CEO agreed, and we partnered for over a year to innovate and grow their events. 

The challenge: How can we make our events more diverse and truly inclusive, all while building a brand new Seattle community? 

The methodology: I used a variety of techniques such as partnering with local diversity organizations in speaker sourcing and marketing, updating the event language, designing and implementing a new code of conduct, and planning the sequence of speakers, event location, and other details to help all event attendees feel safe and welcome. We rolled out these interventions through a series of meetups and conferences over 18 months. 

The result: Not only did their Seattle events become incredibly diverse, they also became hugely popular. At last count, a sold out conference for software engineers boasted near gender parity, 18% LGBTQ+, nearly ⅓ people of color, and an age range from 18 to over 70. For the tech industry, particularly in Seattle, these statistics are virtually unheard of. The events received rave feedback from attendees, stating how welcome they felt, and how interesting and fun the events were due to the diversity of attendees and excellent networking. An extra bonus included tech recruiters getting the chance to meet talent from a wide variety of backgrounds, diversifying the pipeline of tech talent into high-value jobs. 

Seattle Startup Week Martha Burwell

Image description: Four people sit on tall white stools on a stage. On the left is a person with dark-toned skin with shaved hair, wearing a blue button-up shirt and jeans, hands clasped in front. Next is a light-skinned person with short, straight dark hair and glasses, wearing a grey top with a white collar showing, and dark pants. They hold a microphone in their lap. Third is a person with medium-tone skin, long dark hair, and wearing a black and white dress. They sit with hands in their lap. On the right is a person with light-toned skin, brown hair pulled back, speaking into a microphone as they read from a paper. They wear a grey dress.

Diversity and inclusion dialogue with Seattle’s tech and startup industries

While consulting and research are part of creating change, ongoing dialogue is also key. Over the past several years, I’ve led and participated in various formats of community discussion.

The challenge: Engage Seattle’s tech and startup communities in meaningful dialogue concerning intersectional gender equity.

The methodology: Participate in panels, conferences, meetups, and community events. 

The results: While I can’t list every event I’ve spoken at, a few highlights include: 

  • #DiversityInTech: Exploring Intersections of Race and Gender at Work

    • Event: General Assembly community panel

    • Role: Panel moderator

  • Understanding Unconscious Gender Bias

    • Event: ChickTech “Advancing the Careers of Technical Women” Conference

    • Role: Round table discussion leader

  • Designing Equity: How to Boost the Gender Diversity of Your Tech Team

    • Event: U.S. Department of Labor Women’s Commission tech meetup

    • Role: Panelist

  • Beyond Leaning In: Patterns of bias preventing gender equity at work and what we can do to fix it

    • Event: Allen Institute for Artificial Intelligence staff “lunch and learn”

    • Role: Expert presenter

  • Catalyzing Equity: Unpacking the data on gender in Seattle startups

    • Event: New Tech Northwest meetup

    • Role: Presenter

  • Good for Business and the World: Building diversity into your startup

    • Event: Seattle Startup Week

    • Role: Panel organizer and moderator

 
Equalisea Martha Burwell Gender Equity

Image description: An icon of the space needle is centered above the words “EqualiSea.org”. “The pulse on gender equity in Seattle and beyond” is written below. All are depicted in black in front of a teal background.

EQUALISEA: A LOCAL CONVERSATION ABOUT INTERSECTIONALITY

I believe strongly in the sharing of data, and the decolonization of information. I also hold a philosophy that diversity, inclusion, and equity work is a life-long process. Even though I hold a master degree in intersectional gender studies, that doesn’t mean I’m “done” learning about intersectionality. As an articulation of those beliefs, in 2015 I created EqualiSea.org, a blog documenting my ongoing learning, and sharing it with the world. Though this project is currently paused, the archives can be viewed at www.EqualiSea.org. 

The challenge: What does intersectionality mean in the unique Seattle context? 

The methodology: For this project, I relied heavily on two methods popular in feminist research: semi-structured interviews and “writing as learning.” I interviewed legal experts, racial justice leaders, politicians, and activists. I wrote on topics such as the interconnection of LGBTQ rights and gender equity, the link between environmental activism and women’s rights, and more. 

The result: Over the course of two years, I published more than 30 articles uniquely focused on intersectionality in Seattle. My writing has been used as a resource for students, nonprofits, and activists throughout the region, and has furthered an important community conversation as well as give visibility to many of Seattle’s inspiring changemakers.